Thursday, March 12, 2015

Current Event Post 3

http://www.engadget.com/2015/01/10/tv-technology-of-ces-2015/

My dog is bigger than your dog. This common adage is one that drives the industry and perhaps no better example is the existence of 4K TV. Realistically, humans can't even perceive the added definition 4K provides, except when unusually close to the monitor they are using. Yet this technology is showing up in smaller screens every few months. It is easy to produce for companies despite the lack of demand, so they are ruthlessly pushing it into the public consciousness. Content is so scarce most ignore the technology, but this year at CES there was a major push. The sad part is people see the number of dots is higher and they "have to get one." But I think this trend will be just like the old Pentium processor marketing campaign and, once the number of megapixels or lines hits the next iteration, we will stop seeing more needlessly well-defined screens. Advertisers can only push the number on the box so high before people realize there is no benefit and that they are being duped. 16K, 64K, wherever it stops, I'm sure they will find another number to over-hype and slap on their marketing materials. Maybe 3D will even come back. Or 4D. Or maybe smellovision perhaps?

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